Paraguayan Soccer Show Revamps Broadcast with ViewSonic ViewBoard Interactive Displays

Apr 25, 2024

CASE STUDY

Paraguayan Soccer Show Revamps Broadcast with ViewSonic ViewBoard Interactive Displays

COMPANY

Los Analistas del Fútbol de Primera is a long-running Paraguayan TV show that dives deep into the world of soccer. Aired live every Sunday at noon on C9N, the program features sports journalists, former soccer players, and even audience participation to analyze matches and keep viewers up-to-date on all things fútbol. This year, Los Analistas del Fútbol de Primera celebrated its 20th anniversary and was recognized as the Best Sports Over-the-Air TV Program at the Paraná Awards. C9N is a free-to-air channel known for its news programs.

“The ViewBoard IFP6550 display is a game-changer for Los Analistas del Fútbol de Primera. It’s allowed us to take our tactical match analysis to a whole new level with interactive graphics and real-time engagement with viewers. It’s a fantastic tool that’s truly transformed the way we present the beautiful game.”

— Marcelo Burgos, Sports Reporter, Los Analistas del Fútbol de Primera

THE CHALLENGE

Previously, Los Analistas del Fútbol de Primera relied on a static, third-party managed display for match analysis. This limited their ability to dynamically interact with graphics during the show. Reporters and guests were stuck using pre-loaded graphs, unable to make live modifications to explain plays in detail.

To address this limitation, the program sought a more versatile solution. Ideally, the new system would allow for real-time analysis of tactics discussed by the panelists, alongside the ability to engage with viewer comments live.

THE SOLUTION

The soccer show required a screen that offered greater interactivity. This meant analysts and guests could visually represent concepts by:

Creating on-the-fly graphics: Examples, situations, and plays could be drawn live.
Modifying player positions: Players could be added, removed, and repositioned on the field to illustrate strategies.

The ViewSonic^® ViewBoard^® IFP6550 interactive display became a game-changer. With the included myViewBoard^® software, reporters can now easily sketch tactics, strategies, and match analyses directly on the screen at the end of each program. This eliminates the previous limitations of static pre-loaded graphics and allows for dynamic interaction, deletion, and recapture of ideas.

Furthermore, the program’s interactivity extends beyond the on-screen graphics. Viewers can participate by sending live messages through Instagram, X and WhatsApp. These messages are displayed directly on the screen, allowing the hosts to read and respond live, creating a much more dynamic and engaging experience.

“The ViewSonic IFP6550 display is a game-changer for Los Analistas del Fútbol de Primera,” said Marcelo Burgos, a sports reporter for the program. “It’s allowed us to take our tactical match analysis to a whole new level with interactive graphics and real-time engagement with viewers. It’s a fantastic tool that’s truly transformed the way we present the beautiful game.”

RESULTS

The IFP6550 display breathed new life into Los Analistas del Fútbol de Primera. This interactive touchscreen display transformed the show into a dynamic and participatory experience. Viewers are no longer passive observers; they can now actively engage with the program.

Marcos Paredes, ViewSonic’s Territory Manager for Argentina, Uruguay, and Paraguay, expressed his satisfaction with the project. “We’re thrilled to have provided our IFP6550 Interactive Displays for Los Analistas del Fútbol de Primera,” he said. “At ViewSonic, we’re committed to delivering user-friendly solutions that empower our customers to achieve their goals.”