Background

Bankstown Sports Group is a leading actor in Sydney’s hospitality industry. With over 100,000 active members and 13 dining and entertainment venues, it recently opened the Lady Banks Rooftop, a new premium rooftop bar with panoramic views over the city’s skyline.

Challenge

The Lady Banks Rooftop opened in October 2022. In a complex time for the hospitality industry, Bankstown Sports Group was looking to establish its new rooftop as a key venue in the Southwest Sydney area by hosting a public viewing of the Melbourne Cup Race, one of Australia’s biggest sports events.

The Lady Banks Rooftop features an open-plan space with both indoor and outdoor seating. As it is bathed with lots of natural light, using a traditional projector or a large TV screen to broadcast the event would provide poor visibility and a negative viewing experience. Moreover, the venue manager didn’t want to disturb the arrangement of the space with a fixed installation as it would only be used on special occasions.

Since it already regularly hosts events, Bankstown Sports Group preferred to avoid expensive rental equipment. It was looking for a display solution that could be installed easily, at will, without requiring external installers, while still providing an outstanding viewing experience.

Solution

After careful consideration, Bankstown Sports Group decided to invest in a ViewSonic LDS135-151 All-in-One Direct View LED Display Solution Kit. Boasting a 135” display, this ready-to-use solution is designed to provide large audiences with a big screen experience. With all components integrated in the device, the display can be operated by anyone without requiring extensive training, sparing time and effort.

With its foldable screen and omnidirectional wheels, the LDS135-151 can easily be moved within a room. Delivered pre-assembled in a flight case, it is convenient to transport between floors or from one location to another.

The 135” frameless screen provides outstanding luminosity and true to life colors, enhanced by the greater visibility offered by the array of LEDs. Broadcasting sports games or shows only takes seconds thanks to the built-in OS and Wi-Fi, enabling wireless content sharing without the need for any additional equipment.

Results

The LDS135-151 All-in-One Direct View LED Display Solution Kit participated in making the Lady Banks Rooftop event a huge success. Unfolding the screen just when the race was about to start drew out surprised gasps from the guests and all attendees could follow the live broadcasting like never before. This exceptional viewing experience provided by the display helped establish the rooftop as a premium venue.

After the success of the first public viewing at the Lady Banks Rooftop, Bankstown Sports Group could easily transport the solution kit to other venues and use it while hosting other events, such as the FIFA World Cup games. During sporting downtimes, the marketing team would repurpose the LDS135-151 All-in-One Direct View LED Display Solution Kit to promote upcoming events. Considering all the advantages the LDS135-151 is offering for both event hosting and marketing efforts, Bankstown Sports Group is currently planning on acquiring more units for its other venues, including larger wall-mounted All-in-One LED displays.