Using Digital Signage for Emergency Notifications

 

Digital signage is most often associated with corporate advertising; however, more and more schools and universities are utilizing the technology in a much different way. For many campuses, digital signage has proved to be a simple and efficient way of communicating emergency notifications.

One such educational institution is West Virginia University. In the wake of the Virginia Tech shooting in 2007, WVU’s administration felt it was increasingly important to have an emergency notification solution on campus. By 2013, WVU had deployed nearly 120 digital signs, all ready to display emergency alerts, in addition to daily school updates. These displays were installed in key locations such as reception desks and cafeterias in various dorms, on platforms of the school’s monorail system, and outside of the basketball arena.

Since WVU’s digital signs are connected to media players, any content or information can be easily pushed to the displays over the campus LAN. In the event of any emergency, quickly getting information to the appropriate people is crucial. And in the event of an emergency, whether for weather alerts, earthquake warnings, or potential attacks, digital signage can offer an effective way of quickly communicating messages across a campus within a matter of seconds.

As seen in the case of West Virginia University, digital signage can be used for much more than just retail advertising, displaying a restaurant’s menu items, or broadcasting brand-specific messaging on video walls. Whether for K-12 schools or higher education institutions, digital signs can keep students and staff informed of important school information, as well as during emergency situations. For more information WVU’s digital signage installation, click here.

Does your school or campus utilize digital signage? Let us know here on the blog.

 

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