CRN editors choose the list from a multitude of channel leadership applicants and select the final honorees based on their professional accomplishments, demonstrated expertise, and ongoing dedication to the IT channel.
Deidre leads ViewSonic’s business and channel engagement strategies for the region, including building strong partnerships and driving strategic marketing initiatives. She carries overall responsibility for delivering on sales objectives, and supporting the needs of distributors, dealers, and resellers in Canada. In addition to overseeing sales, she manages product marketing, public relations, and serves as the region’s senior spokesperson for the ViewSonic brand.
“CRN’s 2019 Women of the Channel list honors influential leaders who are accelerating channel growth through mutually-beneficial partnerships, incredible leadership, strategic vision, and unique contributions in their field,” said Bob Skelley, CEO of The Channel Company. “This accomplished group of leaders is driving channel success and we are proud to honor their achievements.”
“This recognition of one of our channel leaders highlights ViewSonic’s strength and the talented team we have in place to support our channel partners,” said Jeff Volpe, President ViewSonic Americas. “Deidre’s dedication to our channel business and her strengths in driving partner engagement strategies, while supporting accelerating demand for interactive display solutions, has enabled her to grow the business and expand our channel depth in Canada. On behalf of the entire ViewSonic Americas team, we congratulate Deidre on being named one of CRN’s 2019 Women of the Channel.”
The 2019 Women of the Channel list will be featured in the June issue of CRN Magazine and online at www.CRN.com/WOTC.
About ViewSonic
Founded in California in 1987, ViewSonic is a leading global provider of visual solution products. An innovator and visionary, ViewSonic connects people and business with a portfolio of professional level visual solutions that enhance the way the world computes, collaborates, communicates and connects. Its award-winning line of display solutions include LED monitors, interactive commercial displays, touch displays, projectors, thin clients, zero clients and smart displays, used in business, commercial, home and classroom applications. A trusted business partner, ViewSonic solutions are available through a distribution and dealer channel, online retail, integrated solution providers and its website. ViewSonic is a privately held company with operations in global markets. ViewSonic Canada has dedicated regional and bilingual sales teams across Canada. For more information, visit viewsonic.com or call 1-800-688-6688.
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About The Channel Company
The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by more than 30 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com
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